The challenge
Becoland needed a logo animation that feels alive online and at events without breaking Friends of Cartel guidelines.
Becolandtypographylogoanimation
May
2025
Motion
Typography-driven logo animation for Becoland with tested rhythm, glow and loop frames — ready for events and digital brand moments.
SECTORSECTOR
Food & Leisure
WHAT I DIDWHAT I DID
Logo Animation, Brand Motion Toolkit
TECHNOLOGIESTECHNOLOGIES
After Effects, Illustrator, Premiere Pro
DELIVERABLESDELIVERABLES
Logo animation · Loop variants · Event-ready exports
ROLE & EXECUTIONROLE & EXECUTION
Logo animation · ~3 min. read
02
The approach
I tested rhythm, glow and transition frames so the mark reads in short loops and longer brand moments.
03
The result
A typography-driven logo animation aligned with the May 2025 style guidelines.
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Your project could be next
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NEXT
NEXT
BILZEN-HOESELT-MOTION
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