Hasselt Shopping Sundays city campaign

Campaign identity for the City of Hasselt Shopping Sundays — posters, animations and social posts that position Hasselt as a vibrant monthly meeting place.

SECTOR

Government & Public Sector

WHAT I DID

Campaign Identity, Motion Assets, Social Content

TECHNOLOGIES

Illustrator, After Effects, Photoshop

DELIVERABLES

Campaign identity · Posters · Social & motion

ROLE & EXECUTION

Campaign identity · ~5 min. read

The challenge

The City of Hasselt needed a campaign identity for monthly Shopping Sundays that feels civic, festive and clear in public space.

The approach

Starting from audience research I built a colourful visual language across posters, animations and social posts.

The result

A campaign system that positions Hasselt as a vibrant meeting place and communicates the event at a glance.

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