New interns at Friends of Cartel were onboarded ad-hoc, with scattered docs and no shared starting point — slow to get productive and easy to overwhelm.

I designed a single, guided onboarding journey: Webflow prototypes, AI-assisted content and bite-sized video modules sequenced into one clear path from day one to first project.

A cohesive onboarding experience that turns a messy first week into a confident, self-paced ramp — and a thesis case covering the full concept-to-presentation process.