The challenge
Becoland needed a logo animation that feels alive online and at events without breaking Friends of Cartel guidelines.
Typography-driven logo animation for Becoland with tested rhythm, glow and loop frames — ready for events and digital brand moments.
SECTOR
Food & Leisure
WHAT I DID
Logo Animation, Brand Motion Toolkit
TECHNOLOGIES
After Effects, Illustrator, Premiere Pro
Becoland needed a logo animation that feels alive online and at events without breaking Friends of Cartel guidelines.
I tested rhythm, glow and transition frames so the mark reads in short loops and longer brand moments.
A typography-driven logo animation aligned with the May 2025 style guidelines.
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