The challenge
PXL Esports needed a rebrand that resonated with students and a digital platform that felt as energetic as the scene it represented.
PXLEsportsrebrand&digitalplatformUI
PXL Esports rebrand covering visual identity, UI components, app flows and student-facing promotional material through to prototypes.
SECTOR
Education
WHAT I DID
Brand Identity, Product Design, Campaign Collateral
TECHNOLOGIES
Figma, Illustrator, InDesign, Webflow
The approach
Starting from analysis and visual direction, I built a flexible identity and designed UI components, app flows and promo material into functional prototypes.
The result
A coherent, student-facing brand and product system — from identity through to interactive prototypes — delivered across a six-month track.
Your project could be next
Like what you see? Let's build something for your brand.
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